Hello,

I’m Malcolm Colvin, things started for me in Fort Valley, Ga where I lived up until graduating high school in 2013. I then attended the University of Tennessee at Chattanooga (UTC) on athletic scholarship and graduated in 2018 with a degree majoring in Business Management. Shortly thereafter G.R.I.N.D. - Greatness Realized Inside Never Dies, the brand was birthed.

The word “Grind” is so universal, used by many all over the world. “Hey, it’s a grind today”; “I’m just out here grinding trying to make” ; “You have to grind your way to the top”. I’m sure these are all things you have either heard or even said yourself at some point. I believe things start with an idea or a dream, and if you don’t act upon and put the work into bringing them to fruition, they they will remain only ideas and dream.

So whatever it is that you are grinding to accomplish or even becoming the person you want to become we are all grinding for a reason. Once you have a definite set “WHY” that motivates you to do what is that you do, just know that the only person or thing that will ever stop you is the person you see when you look in the mirror. Find your “WHY” and get to work, G.R.I.N.D.

Greatness Realized Inside Never Dies

Man in blue G.R.I.N.D. tracksuit smiling outdoors in urban setting.